The Miami Dolphins cheerleaders have joined the craze of covering Carly Rae’s iconic pop ballad Call Me Maybe but they have taken it to a whole different level.

The internet began for military purposes but became popular through porn and adult content. This video is a prime example of the power of sexual images coupled with harmless music to create what has now become known as a “viral sensation”. Half a million views in 24 hours for the video shows the sheer force of materialism and sexual imagery in our society.

To create a Viral Sensation it seems you either must have humor, horror or sexual images if you can combine all three you are on to something! The reality of this situation is that this three and a half minute video clip will do more for marketing and promotion than dozens of billboards or television ad space. We are entering a world where youtube and google, facebook and twitter are platforms to advertise and the ability to expose a brand to a global audience is  just an upload click away.